Sales Excellence


Tree of Life has the largest Specialty and Natural Food sales force in Canada, with truly National coverage.

Tree of Life covers all classes of trade, including Grocery, Mass/Dept/Drug, Club, Independent and Natural. If there is an outlet that carries food products, Tree of Life products are there.

  • With more than a hundred field sales and merchandising individuals, boasting an average of 20 years food experience, our Direct Store Delivery (DSD) team provides excellence in brand building and distribution at retail. Our unmatched retail call frequency allows a consistency of coverage to ensure maximized distribution and minimize “holes on the shelf.”

  • Each sales representative is equipped with our custom-designed sales force automation technology. This allows sales representatives to access information such as product catalogues and inventory levels. Orders are transmitted wirelessly as they leave the store. The net result is an efficient call with accurate orders and a quick turnaround.

  • In addition to our field sales team, we have an experienced team of Key Account Managers located across the country. This team provides our customers with a fact-based category management approach to leading consumer trends.

  • Our Key Account teams work closely with our marketing group, utilizing data mining tools to understand your business and identify business building opportunities. Strong promotional account planning ensures that the brand growth and profit enhancement are maximized for a true win-win-win situation.
  • Food Service

    Our Food Service team covers all Food Service Distributors, while working with the Independent and National Account to ensure that only the finest foods appear in recipes and tables across the country.

  • Our Food Service sales and marketing division has a 60 year strong track record of sourcing products world-wide with established packer partners who produce consistently high quality goods. Our experienced sales team of food service professionals calls on both end users and their distribution service providers.

  • We differentiate ourselves by providing market strategies that are customized to go above and beyond the requirements of the food service distributor, and which deliver profitable sales for the end user and distributor.

  • We have created strong relationships with our Food Service Operators who value our knowledge of the market and emerging product trends. We source and deliver food service specific brands and products. We also work with our retail portfolio of brands to identify food service opportunities for incremental sales and increased trial and visibility.

  • Our integrity and expertise in Canada’s food service segment has made Tree of Life a valued supplier to our local and national Food Service distributors.