Jamie has been in the grocery/CPG business for over 25 years, in 2 different companies and in several different roles. He joined Tree of Life in 1998 as the VP Finance and Administration. In 2000 he moved into a Sales and Marketing role and was made President in 2005.
Chief Operating Officer
Bill has been in the Grocery/CPG business for over 30 years with 5 different companies, both Manufacturers and Sales Agencies. During this time, Bill has held several different progressively senior Sales, Marketing and General Management roles, most recently as the President of Marsham International Natural Food brokers. Prior to that, he was the President of Melitta Canada Inc. He joined Tree Of Life Canada in 2016 in the newly created role of Chief Operating Officer.
Vice President Human Resources
Helen joined the company in 1998 as the Human Resources and Benefits Manager and soon after was promoted to Director of Human Resources in 1998 and into her current role in early 2006. In her HR role she oversaw the development of the Human Resources department, which involved implementation of much of the HR policies currently used and is considered our soft skill people expert. Helen also oversees our Canada Cares Program.
Vice President Northbud
Peter has been in the food industry since 1975 where he began his career in the Food Service Industry with Brooke Bond Foods. In 1979 joined Cuddy Food Products which saw him progress to VP Marketing, Sales and Distribution a position he held for some 17 years. In October 1996 he purchased a position in Northbud Distributors and managed the sales and supplier relationships. In August of 2013 Northbud Distributors was acquired by Tree of Life Canada and Peter has been charged with the integration of Northbud into Tree of Life Canada as the VP General Manager.