Author: Natasha Cryderman

Canada’s Food Guide Summarized

Highlights The federal government has dramatically overhauled Canada’s Food Guide, introducing a new, simplified approach which was created with the help of academic experts from various Schools of Nutrition in Universities across Canada. For the past four decades, Health Canada has instructed Canadians that a healthy diet consists of specific servings across four food groups (fruit & veg/dairy/meat & alternatives/grains).  The new guide not only does away with these groups but also eliminates serving numbers and sizes altogether (encouraging proportion…

The Frozen Category is Heating Up

The Frozen Journey Frozen foods have come a very long way.  After many years of slumping sales, the freezer aisle has become a bright spot in the supermarket again.  With nearly everyone buying frozen food, the category (in Canada) is now valued at $4.9 billion-dollars and growing +1%. [1] The negative stigma around frozen food (too processed, very cookie-cutter) has evolved and consumers are now flocking to the frozen food aisle. It’s easy to find healthy meals that can be…

Snacking in Today’s Marketplace

Snack Food Category in Canada By 2021, the snack food category in Canada will be worth more than $4 billion dollars [1]. With an average growth rate of 6% over the last five years [2], it’s safe to say that snacking is still a prevalent part of both the grocery industry and our day-to-day lives. The average number of snacks consumed each day hovers around 2.5 [3] and with 8% of us foregoing large meals altogether in exchange for all-day snacking…

Say No to GMO’s

The Growing Non-GMO Product Opportunity You are not alone if you have heard or read something confusing about GMO’s and food. There is not much scientific consensus about whether genetically modified ingredients are good or bad for the health of humans and animals or the environment. But if you ask consumers about GMO’s, it’s a pretty clear picture. A majority of consumers (72 percent) consistently say they are trying to avoid GMO’s when shopping, and many are looking for non-GMO…