Author: Natasha Cryderman

Re-defining the Weekend Warrior 

protein

Who Are the Weekend Warriors? Weekend warriors: those die-hard athletes who work 50-60 hours a week, yet still find time on the weekend to train for that triathlon or ride their bike a hundred miles. Times are changing, and a shift has occurred where Canadians have re-focused on their health & well-being, and envisioning themselves as an athlete or at the very least someone who is active and looks the part. [1] These changes have even prompted the sports nutrition industry to be more broadly defined as active nutrition.   Bars are a category that is pushing…

The Power of Plant Based Products

Plant-based smoothie

The Power of Plant-based Products  Plant-based eating, named the food trend of 2018, does not appear to be losing any steam.  The humble vegetable has now been transformed into something that is exciting, tastes good, is versatile and, low and behold, good for you. Turns out that not only is the carrot the new carrot, but cauliflower is the new pizza crust, and pea protein is the new hamburger.  A Nielsen survey released last year illustrated the increasing demand for alternatives; it found that 43% of Canadians are actively trying to incorporate more…

Next Gen Grilling – A Saucy Proposition

BBQ Grilling

Get Ready for BBQ Season With the warmer spring weather comes one of my favourite seasons – barbecuing! There is nothing better than hot off the grill meats and veggies with that smoky aroma and allure of cooking with fire.   While only a small portion of us use our BBQ’s weekly, we are now grilling three times more than our grandparents. And barbecuing is still among our favourite ways to headline an outdoor party. When entertaining, we are looking to go beyond basic burgers and brats, looking to healthier and more sophisticated options, including fish, vegetables and even fruits.   We also…

Hot Trend: Charcoal

Activated Charcoal

What is Charcoal? Charcoal is made by heating wood, bamboo, coconut shells, or peat to very high temperatures until they become carbonized ash. This activated charcoal is then processed to give it a microporous structure, allowing it to bind molecules and compounds. Activated charcoal has no flavor and is used in water filters and air purifiers to remove odors and contaminants. The adsorptive properties are what make activated charcoal a great additive for detoxification/cleansing diets. Uses and Benefits While using…

Tree of Life Acquires Italian Food Importer

Tree of Life Acquires Italian Food Importer MISSISSAUGA, February 2019 – Effective February 8, 2019 a transaction was completed whereby Tree of Life purchased Numage Trading Inc.  Founded by Gesualdo Mastruzzo in 1981, Numage has a rich history of bringing authentic Italian foods to Canada.  Gesualdo and his team have grown the business into one of the most respected sources for Italian foods with an assortment of more than 35 brands.  “We are thrilled that our great tradition will continue…

Canada’s Food Guide Summarized

Highlights The federal government has dramatically overhauled Canada’s Food Guide, introducing a new, simplified approach which was created with the help of academic experts from various Schools of Nutrition in Universities across Canada. For the past four decades, Health Canada has instructed Canadians that a healthy diet consists of specific servings across four food groups (fruit & veg/dairy/meat & alternatives/grains).  The new guide not only does away with these groups but also eliminates serving numbers and sizes altogether (encouraging proportion…

The Frozen Category is Heating Up

The Frozen Journey Frozen foods have come a very long way.  After many years of slumping sales, the freezer aisle has become a bright spot in the supermarket again.  With nearly everyone buying frozen food, the category (in Canada) is now valued at $4.9 billion-dollars and growing +1%. [1] The negative stigma around frozen food (too processed, very cookie-cutter) has evolved and consumers are now flocking to the frozen food aisle. It’s easy to find healthy meals that can be…

Snacking in Today’s Marketplace

Snack Food Category in Canada By 2021, the snack food category in Canada will be worth more than $4 billion dollars [1]. With an average growth rate of 6% over the last five years [2], it’s safe to say that snacking is still a prevalent part of both the grocery industry and our day-to-day lives. The average number of snacks consumed each day hovers around 2.5 [3] and with 8% of us foregoing large meals altogether in exchange for all-day snacking…

Say No to GMO’s

The Growing Non-GMO Product Opportunity You are not alone if you have heard or read something confusing about GMO’s and food. There is not much scientific consensus about whether genetically modified ingredients are good or bad for the health of humans and animals or the environment. But if you ask consumers about GMO’s, it’s a pretty clear picture. A majority of consumers (72 percent) consistently say they are trying to avoid GMO’s when shopping, and many are looking for non-GMO…