Category: Blog

The Canadian Halal Market

By Natasha Decarie | Marketing Coordinator – Insights & Communications The term Halal is associated with Islamic dietary laws where foods are processed and prepared in accordance with specific requirements.  The meaning of Halal in Arabic is permissible or lawful – it is a way of life for Muslims where health is the key consideration.  Apart from food, it also includes many other areas such as beauty and fashion.    The Halal lifestyle focuses on the humane treatment of animals during the slaughtering process and does not include pork or pork by-products.  Halal does not just refer to meats however,…

Introducing Smart Label Canada

Consumers are demanding a higher degree of transparency from manufacturers.  They want to know what’s in their food, where it’s made and how it’s processed.  They also want to know more about the company that makes it. SmartLabel TM is a tool that gives consumers access to detailed information about a wide range of products in a consistent format.  You can access it through a QR code on the package, through the product website or by going to the SmartLabel…

Tree of Life Canada hires Lisa MacNeil as President

Earlier this week, Tree of Life announced that it has hired Lisa MacNeil as their incoming President.   Following the recent retirement of Bill Ivany, Jamie Moody had stepped back into the business, assuming day to day responsibility and to lead the search for Bill’s replacement. We are very pleased to announce that the search has led us to hire Lisa MacNeil.  Lisa is an experienced food industry leader having started her career in sales with Canada Packers and then in…