Category: Blog

EMERGING BEVERAGE TRENDS 

The impact of Covid-19 has created a new normal in the beverage category. Health is now a greater priority given the threat of infection and the stresses of a lockdown lifestyle.  Health was already trending pre-lockdown, but consumers are now even more concerned about it than ever before.  According to Nielsen, in Canada we are seeing lots of growth across beverage sub-categories.1  Some of these include juice, soda, cocktail mixes and functional beverages.    JUICE  Consumers turn to juice as…

SNACKING HABITS & TRENDS 

Tree of Life Snacks

SNACKING HABITS & TRENDS   The definition of snacking has moved beyond just potato chips and is inclusive of many different segments.  As a result, each person’s go-to snack is going to be as unique as they are. And this can be tied back to the variety of trends that are shaping the category and encouraging growth rates to climb.   Although the pandemic acutely brings physical health to top of mind for all, the anxiety and strain brought on by fears…

The Canadian Halal Market

By Natasha Decarie | Marketing Coordinator – Insights & Communications The term Halal is associated with Islamic dietary laws where foods are processed and prepared in accordance with specific requirements.  The meaning of Halal in Arabic is permissible or lawful – it is a way of life for Muslims where health is the key consideration.  Apart from food, it also includes many other areas such as beauty and fashion.    The Halal lifestyle focuses on the humane treatment of animals during the slaughtering process and does not include pork or pork by-products.  Halal does not just refer to meats however,…

Introducing Smart Label Canada

Consumers are demanding a higher degree of transparency from manufacturers.  They want to know what’s in their food, where it’s made and how it’s processed.  They also want to know more about the company that makes it. SmartLabel TM is a tool that gives consumers access to detailed information about a wide range of products in a consistent format.  You can access it through a QR code on the package, through the product website or by going to the SmartLabel…