Event: Timeline

1986 – 1999

Tree of Life grows by acquiring 10 regional distributors, including Balanced Foods (1986), Hagemeyer Foods (1999), which included the Canadian division of Ashley Koffman Foods.…

1985

Tree of Life is acquired by Royal Wessannen.…

1973

In 1973, the Carasso family sells the grocery store to focus on their rapidly expanding distribution business and opens Tree of Life’s first dedicated natural food warehouse.…

1969

Tree of Life starts as one small section in a neighborhood grocery store in St. Augustine, Florida. Company founder Irwin Carasso has a distinct start-up advantage: he can learn the ropes about creating a natural foods business while having the complete support of the store owners – his parents.…