New Client Sign Up – Tree of Life

Thank you for your interest in Tree of Life Canada. To help us learn more about your product(s) and better assess the opportunity, please take a moment to answer the following questions:
Name*
Email*
Brand
Website
1. Please provide a brief description of your product (i.e. please make sure to specify whether it is frozen, shelf stable, requires refrigeration etc).
2. What makes your product unique? What is its point of difference from your competitors?
3. What is the country of origin?
4. Is your product currently available in Canada? If yes, who else is distributing it (please list all distributors)?
5. Do you currently work with a broker in Canada? If yes, please list them.
6. Are you listed at any retailers in Canada? If yes please list them, if not, are your sales primarily on-line or are sales at independent retailers in Canada?
7. If you are listed at retailers in Canada, are you interested in discussing transferring that business to Tree of Life? If you are not listed at any retailers in Canada, and Tree of Life would be pioneering the brand, please put N/A.
8. Do your products have scannable unit and case UPCs?
9. Do you have confirmation that you are the owner of your UPCs from a GS1 Member Organization?
10. Is the product in Canadian compliant packaging, or is it stickered to become Canadian compliant?
11. If you currently do not have Canadian compliant packaging, are you prepared to create Canadian compliant packaging to launch in Canada prior to first order?
12. (Non-Canadian brands) Are you able to transact in Canadian dollars? This allows you to have more control on currency fluctuations and allows for consistency in pricing.
13. Do you have listing (slotting) fees available? Listing (slotting) fees are charged by most major retailers, it is the cost of having your product on their shelves. Most independents, and Walmart do not charge listing fees. Listing fees can range from one free fill per sku, to $40,000 per sku depending on the category.
14. What is the shelf life of the product?
15. How many skus are you looking to launch and what are their suggested retail prices?
16. What is the minimum order quantity per sku, if a distributor were to pick-up the product? What is the minimum amount of product (i.e. one pallet) that a distributor could order, if they were picking the product up at your facility?
17. What are the annual sales in the current country you are sold in? (Please include Canada if the product is sold in Canada, but it is not your primary market)
18. What category does your product fall under? (i.e. Natural, Confectionary, Snacks, Frozen Meat section, etc.)
19. Where in store is the product currently sold (i.e. natural section, dairy section, etc.)? Or where would you like to see it sold?
20. Who is your competitor(s)? Please list at least 2 competitive brand names. This provides context for your brand and helps us understand positioning in the category.
21. What are your long-term plans and strategy for the brand in Canada? (i.e. line extension/additional products, etc.)
We look forward to finding out more about your product(s), and we’ll be in touch once we’ve had an opportunity to review this preliminary information.

Any information you provide will be kept confidential regardless of whether or not we move forward.
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