Tag: frozen food

The Frozen Category is Heating Up

The Frozen Journey Frozen foods have come a very long way.  After many years of slumping sales, the freezer aisle has become a bright spot in the supermarket again.  With nearly everyone buying frozen food, the category (in Canada) is now valued at $4.9 billion-dollars and growing +1%. [1] The negative stigma around frozen food (too processed, very cookie-cutter) has evolved and consumers are now flocking to the frozen food aisle. It’s easy to find healthy meals that can be…