Tag: weekend warriors

Re-defining the Weekend Warrior 


Who Are the Weekend Warriors? Weekend warriors: those die-hard athletes who work 50-60 hours a week, yet still find time on the weekend to train for that triathlon or ride their bike a hundred miles. Times are changing, and a shift has occurred where Canadians have re-focused on their health & well-being, and envisioning themselves as an athlete or at the very least someone who is active and looks the part. [1] These changes have even prompted the sports nutrition industry to be more broadly defined as active nutrition.   Bars are a category that is pushing…