Foodservice

That’s right—we do foodservice, too.

In fact, we’re the only food distributor in the country offering this service (and we’re pretty great at it, too).

We connect brands with foodservice customers

If you’re looking for a foodservice partner, we’re your strongest national route to Canadian markets. Gain access to our coast-to-coast network of industry-leading brokers, culinary professionals and sales experts, connecting you to opportunities with foodservice-dedicated distributors, retail space for foodservice products and home meal replacement (HMR) customers—opportunities only we can provide.

What we offer

National partnerships

Tree of Life National Foodservice is a combination of five established businesses coming together to provide a much-needed solution in a rapidly changing Canadian marketplace. Together with Binner Marketing & Sales Inc., McCormack Bourrie, Performance Courtier and Concord Atlantic, we are able to offer a comprehensive, one-stop shop to the foodservice industry.

Tree of Life's national partnerships

Industry-leading relationships

With best-in-class regional sales partners, we offer national key account operator relationships with regional sales support. Our positioning and incredible track record in the marketplace have allowed us to build strong relationships with all of the top foodservice distributors (Sysco, GFS, etc.) and retail foodservice customers offering HMR.

4 people at a dinner table serving themselves food

Inventory and purchasing management

Customized and flexible data sharing and reporting keeps inventory levels optimized and warehouses organized to meet current and future demand. We apply our retail prowess in logistics and finances to provide the same efficiency for our foodservice suppliers and customer partners.

Two men discussing inventory in a restaurant

Regional culinary support

Our innovative cross-marketing programs include culinary support from regional culinary centres and chefs. This allows us to showcase personalized demonstrations of our products to potential foodservice customers nationwide. 

A grinning chef standing proudly over plates of food

From B.C. to the Maritimes

To put it simply: No other food & beverage distributor has the nationwide reach or channel coverage that we do. We have access to over 90% of where food is sold and served in Canada, building recognition for our brands coast to coast.

Tree of Life's nationwide reach or channel coverage in Canada includes 102 field sales offices and 31 head offices.

See what’s trending

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Annual Trend List 2024

Consumer trends//September 24, 2023
Despite inflationary pressures, product innovation continues to be a key driver of consumer traffic and sales volume.

Experts at what we do

Distribution & logistics

Take advantage of our immaculate fill rates and nationwide reach from three strategically located warehouses across Canada. We reach our retail partners within 24-48 hours.

A transport truck with the Tree of Life logo on the side

Retail sales

Putting your products on shelves is what we do. Our robust sales force is always on-site, helping facilitate orders at the store level, refacing and realigning products, managing planograms and so much more.

Man stocking shelves in a grocery store

Brand development

Once we get your products on shelves, they aren’t there for long. Our brand development and supply chain experts tailor promotional plans and provide valuable market insights and guidance to align with your business goals, making sure your products sell.

Bottles of Kikkoman sauces in a kitchen

Market insights

Current and timely market insights and data drive the collaborative decision-making process with our partners, helping us find unique market opportunities for your brand now and in the future.

Analysts working at a table with tablets and laptops

Looking for something new?

If you are looking for the best in Canadian food and beverage sales and logistics, or you are looking for the most unique, curated products to fulfill your retail or foodservice needs, start a conversation with us today and we’ll help put together a customized solution to achieve your business goals.

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