Retail sales

We help get brands on shelves—and help get them off shelves, too. Learn how we can help you build your brand and sales in Canada.

Every product, every shelf, every store – direct to store

We forecast, find opportunities, plan promotions and execute campaigns for our brands and retail partners. And with the largest and most robust Direct to Store Door (DSD) sales force in the industry, your product will receive the spotlight it deserves.

What we offer

Growth opportunities

We are strategic growth partners and are trusted across the industry to bring value to every meeting. From relationship building to store-level coverage, we have the longest, industry-leading track record of building brands in Canada.

Administrator of supermarket making notes in document while standing by sales assistant with box of fresh oranges in grocery department

Nationwide coverage

With over 130 sales representatives from coast to coast, we are ready to help you plan, promote and launch at the head-office level, store level or even in foodservice channels.

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Data-driven analysis and solutions

Leveraging deep relationships in the Canadian retailer landscape and data-driven insights, we’re able to analyze the market and translate that into increased sales and consumer loyalty.

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Category experts

Retailers rely on us for category solutions, too. Whether it's planogram proposals, promotional execution or new listing negotiations, our experts are the best at getting the job done.

3 Tree of Life experts

From the Pacific to the Atlantic

To put it simply: No other food & beverage distributor has the nationwide reach or channel coverage that we do. We have access to over 90% of where food is sold and served in Canada, building recognition for our brands coast to coast.

Tree of Life's nationwide reach or channel coverage in Canada includes 102 field sales offices and 31 head offices.

See what’s trending

Healthy assortment of breakfast food.

The "New" Budget Consumer

Consumer trends//September 24, 2023
While individual financial well-being will dictate consumer behavior, general trips to the grocery store have become more strategic with the focus on making the most of their budgets.

Experts at what we do

Distribution & logistics

Take advantage of our immaculate fill rates and nationwide reach from three strategically located warehouses across Canada. We reach our retail partners within 24-48 hours.

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Brand development

Once we get your products on shelves, they aren’t there for long. Our brand development and supply chain experts tailor promotional plans and provide valuable market insights and guidance to align with your business goals, making sure your products sell.

Bottles of Kikkoman sauces in a kitchen


We are the only Canadian industry leader offering both retail and foodservice distribution. Our network of over 5,000 distribution points between foodservice and retailer capabilities is unmatched.

Two chefs in a kitchen

Market insights

Current and timely market insights and data drive the collaborative decision-making process with our partners, helping us find unique market opportunities for your brand now and in the future.

Looking for something new?

If you are looking for the best in Canadian food and beverage sales and logistics, or you are looking for the most unique, curated products to fulfill your retail or foodservice needs, start a conversation with us today and we’ll help put together a customized solution to achieve your business goals.

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