Brand development

Using our proprietary PaTH approach, our seasoned brand development experts provide data-driven solutions that help food & beverage companies build their brands in competitive Canadian markets.

Developing your brand to taste

You won’t find more dedicated brand champions than us. We offer a single point of contact for every brand we partner with, providing opportunity analysis, purchase monitoring, sales correspondence, logistical information, financing strategies and so much more. Now that’s a recipe for success.

What we offer

Brand growth development

Let us handle the planning, collaboration, opportunity identification and financial tracking for your brand, and enjoy the peace of mind that comes with working with the best.

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A dedicated, single point of contact

We pride ourselves on learning the ins and outs of your company and becoming experts in your business. By learning what makes your brand special, we can provide the solutions you need.

A blonde woman holding two Spice Tailor packages

The PaTH advantage

Linked to our finance and supply chain systems, our PaTH system helps monitor promotional spending closely, allowing you to capitalize on market volume lifts while staying within budget.

PaTH by Tree of Life

Learn to grow

We provide consistent sales data reporting and business reviews for our supplier partners, and use these insights to strategically collaborate on next steps and capitalize on growth opportunities.

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From the Pacific to the Atlantic

To put it simply: No other food & beverage distributor has the nationwide reach or channel coverage that we do. We have access to over 90% of where food is sold and served in Canada, building recognition for our brands coast to coast.

Tree of Life's nationwide reach or channel coverage in Canada includes 102 field sales offices and 31 head offices.

See what’s trending

Healthy assortment of breakfast food.

The "New" Budget Consumer

Consumer trends//September 24, 2023
While individual financial well-being will dictate consumer behavior, general trips to the grocery store have become more strategic with the focus on making the most of their budgets.

Experts at what we do

Distribution & logistics

Take advantage of our immaculate fill rates and nationwide reach from three strategically located warehouses across Canada. We reach our retail partners within 24-48 hours.

A transport truck with the Tree of Life logo on the side

Retail sales

Putting your products on shelves is what we do. Our robust sales force is always on-site, helping facilitate orders at the store level, refacing and realigning products, managing planograms and so much more.

Man stocking shelves in a grocery store


We are the only Canadian industry leader offering both retail and foodservice distribution. Our network of over 5,000 distribution points between foodservice and retailer capabilities is unmatched.

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Market insights

Current and timely market insights and data drive the collaborative decision-making process with our partners, helping us find unique market opportunities for your brand now and in the future.

Analysts working at a table with tablets and laptops

Looking for something new?

If you are looking for the best in Canadian food and beverage sales and logistics, or you are looking for the most unique, curated products to fulfill your retail or foodservice needs, start a conversation with us today and we’ll help put together a customized solution to achieve your business goals.

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