Health is top of mind for many Canadians, with 45% adopting a forward-looking outlook on their personal health and stating that they are always looking for ways to improve their health.
Organic has moved from a niche market to mainstream and the organic consumer has also evolved, mainly due to a post-pandemic renewed focus on personal health, climate change and sustainability.
More than half of Canadians view themselves as being more open to eating international foods than they were a few years ago, with more than three quarters (77%) also viewing international foods as being more mainstream than they used to be.
Consumers have been cooking at home more often, developing new meal preparation skills and eating out less often. This was kick started by the pandemic and continues with the rise of inflation.
For the vast majority of Canadians, sweet and savoury baked goods are part of their regular diets. Virtually all Canadians (98%) have eaten baked goods in the past three months.