Industry trends

If you have an appetite for food and market trends and opportunities in the industry, check out the Tree of Life industry trends blog.

Life Is Great. Cheese Makes It Better.

Consumer trends//July 3, 2024

Cheese continues to be a successful category and the object of desire for many. Canadians take their cheese seriously, with 86% saying that cheese is a planned purchase and if their preferred brand is not available, they will wait until it is back in stock.1

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Salty Snacks Remain the Top Choice for Canadians

Snacking//October 2, 2024

Snacking is often portrayed as a misleading eating occasion, being associated with excessive, indulgent consumption.

Pasta is Soaring in Canada!

Canadian trends//July 4, 2024

Pasta, rice, noodles and starches are the perfect base ingredients to make comforting meals that can be both nutritious and delicious.

Healthy assortment of breakfast food.

The “New” Budget Consumer

Consumer trends//March 14, 2024

While individual financial well-being will dictate consumer behavior, general trips to the grocery store have become more strategic with the focus on making the most of their budgets.

A drawing of cacao

Annual Trend List 2024

Consumer trends//January 31, 2024

Despite inflationary pressures, product innovation continues to be a key driver of consumer traffic and sales volume.

Online shopping

A Fresh, New Year in Grocery

Canadian trends//December 6, 2023

In the past four years the grocery industry has seen seismic shifts to supply chains, transportation channels, and economic uncertainty that has evolved consumer behaviour and ultimately the retail landscape.

A healthy breakfast bowl

The health and wellness consumer

Health & wellness//September 24, 2023

Health is top of mind for many Canadians, with 45% adopting a forward-looking outlook on their personal health and stating that they are always looking for ways to improve their health.

the word "Organic" spelled out with colourful leaves

The changing organic consumer

Consumer trends//July 24, 2023

Organic has moved from a niche market to mainstream and the organic consumer has also evolved, mainly due to a post-pandemic renewed focus on personal health, climate change and sustainability.

A roti lunch

International food insights

International trends//May 10, 2023

More than half of Canadians view themselves as being more open to eating international foods than they were a few years ago, with more than three quarters (77%) also viewing international foods as being more mainstream than they used to be.

3 buddah bowls

Cooking trends in Canada

Canadian trends//January 12, 2023

Consumers have been cooking at home more often, developing new meal preparation skills and eating out less often. This was kick started by the pandemic and continues with the rise of inflation.

Check out our On Trend catalogue

If you have an appetite for more industry food trends and firsthand perspectives, our On Trend catalogue offers a complete menu of industry insights.

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