Health is top of mind for many Canadians, with 45% adopting a forward-looking outlook on their personal health and stating that they are always looking for ways to improve their health.
While individual financial well-being will dictate consumer behavior, general trips to the grocery store have become more strategic with the focus on making the most of their budgets.
Despite inflationary pressures, product innovation continues to be a key driver of consumer traffic and sales volume.
Organic has moved from a niche market to mainstream and the organic consumer has also evolved, mainly due to a post-pandemic renewed focus on personal health, climate change and sustainability.
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