Every product, every shelf, every store – direct to store

We forecast, find opportunities, plan promotions and execute campaigns for our brands and retail partners. And with the largest and most robust Direct to Store Door (DSD) sales force in the industry, your product will receive the spotlight it deserves.

What we offer

Growth opportunities

We are strategic growth partners and are trusted across the industry to bring value to every meeting. From relationship building to store-level coverage, we have the longest, industry-leading track record of building brands in Canada.

Nationwide coverage

With over 130 sales representatives from coast to coast, we are ready to help you plan, promote and launch at the head-office level, store level or even in foodservice channels.

Data-driven analysis and solutions

Leveraging deep relationships in the Canadian retailer landscape and data-driven insights, we’re able to analyze the market and translate that into increased sales and consumer loyalty.

Category experts

Retailers rely on us for category solutions, too. Whether it's planogram proposals, promotional execution or new listing negotiations, our experts are the best at getting the job done.

From the Pacific to the Atlantic

To put it simply: No other food & beverage distributor has the nationwide reach or channel coverage that we do. We have access to over 90% of where food is sold and served in Canada, building recognition for our brands coast to coast.

Customer Care locations in Surrey, Calgary and Mississauga. Tree of Life office locations: British Columbia - 13 field sales offices and 6 head offices, Alberta - 14 field sales offices and 2 head offices, Saskatchewan - 2 field sales offices, Manitoba - 2 field sales offices, Ontario - 45 field sales offices and 15 head offices, Quebec - 20 field sales offices and 5 head offices, Newfoundland and Labrador - 6 field sales offices and 5 head offices.

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Experts at what we do

Looking for something new?

If you are looking for the best in Canadian food and beverage sales and logistics, or you are looking for the most unique, curated products to fulfill your retail or foodservice needs, start a conversation with us today and we’ll help put together a customized solution to achieve your business goals.

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