Cheese continues to be a successful category and the object of desire for many. Canadians take their cheese seriously, with 86% saying that cheese is a planned purchase and if their preferred brand is not available, they will wait until it is back in stock.1
Pasta, rice, noodles and starches are the perfect base ingredients to make comforting meals that can be both nutritious and delicious.
In the past four years the grocery industry has seen seismic shifts to supply chains, transportation channels, and economic uncertainty that has evolved consumer behaviour and ultimately the retail landscape.
Consumers have been cooking at home more often, developing new meal preparation skills and eating out less often. This was kick started by the pandemic and continues with the rise of inflation.
For the vast majority of Canadians, sweet and savoury baked goods are part of their regular diets. Virtually all Canadians (98%) have eaten baked goods in the past three months.
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