The scent of freshly baked goods has a magical way of filling a home with warmth and comfort. Whether it’s the rich aroma of chocolate chip cookies, cinnamon rolls, or a loaf of freshly baked bread, those smells create a sense of coziness and anticipation.
An impressive 82% of consumers enjoy baking, but it’s clear that bakers aren’t all the same. While many Canadians either bake from scratch or opt for baking mixes to save time, a notable 19% stick strictly to scratch baking. Baking from scratch offers not only cost savings but also the freedom to customize recipes and have control over ingredients. Brands should focus on marketing premium flour, specialty ingredients and offer recipe inspiration.
A whopping 81% of consumers would eat more baked goods if they were better for them. For Canadians, using all-natural ingredients and reducing sugar are the top two priorities when selecting baked goods. In addition, consumers are looking for more enhanced offerings that have high fiber and high protein content.
In Canada, global influences have sparked the rise of products like naan, focaccia and chapati. In fact, 69% of consumers would like to see more international baked goods offered at grocery stores. For brands and retailers, this represents a valuable opportunity to diversify their product offerings and drive innovation in both the bakery and baking ingredients/mixes set.
Focusing on better for you options and expanding international offerings are key opportunities to keep up with consumers’ evolving tastes.
