Consumer trends

Life Is Great. Cheese Makes It Better.

Consumer trends//July 3, 2024

Cheese continues to be a successful category and the object of desire for many. Canadians take their cheese seriously, with 86% saying that cheese is a planned purchase and if their preferred brand is not available, they will wait until it is back in stock.1

Image of Bartender stirring a Non-Alcoholic Fruit Beverage

The Non-Alcoholic Beverage category is showing Mighty Growth!

Health & wellness//November 13, 2024

Over the past 5 years, pandemic health concerns have influenced a number of food and beverage categories, including touching down in the Alcoholic Beverage space. While the Sober Curious trend was already bubbling to the surface in 2019, it has since bloomed from novelty to having a firm foothold on shelves. Today, upwards of 4-foot […]

Salty Snacks Remain the Top Choice for Canadians

Snacking//October 2, 2024

Snacking is often portrayed as a misleading eating occasion, being associated with excessive, indulgent consumption.

Healthy assortment of breakfast food.

The “New” Budget Consumer

Consumer trends//March 14, 2024

While individual financial well-being will dictate consumer behavior, general trips to the grocery store have become more strategic with the focus on making the most of their budgets.

A drawing of cacao

Annual Trend List 2024

Consumer trends//January 31, 2024

Despite inflationary pressures, product innovation continues to be a key driver of consumer traffic and sales volume.

A healthy breakfast bowl

The health and wellness consumer

Health & wellness//September 24, 2023

Health is top of mind for many Canadians, with 45% adopting a forward-looking outlook on their personal health and stating that they are always looking for ways to improve their health.

the word "Organic" spelled out with colourful leaves

The changing organic consumer

Consumer trends//July 24, 2023

Organic has moved from a niche market to mainstream and the organic consumer has also evolved, mainly due to a post-pandemic renewed focus on personal health, climate change and sustainability.

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